How important is getting your message across to colleagues, employees, peers, boss, suppliers, clients and customers?
Your roles as cheerleader, advocate, negotiator, coach, setter of standards, and role model all demand that you are an effective communicator. So, commit yourself to becoming an expert and effective communicator.
You have more sources of information and more ways to communicate than ever before, and more are on the way. And you need to be an expert performer whichever methods you use.